Über diesen Kurs

In an introduction to the basics of the famous Customer Development Process, Steve Blank provides insight into the key steps needed to build a successful startup.

The main idea in this course is learning how to rapidly develop and test ideas by gathering massive amounts of customer and marketplace feedback. Many startups fail by not validating their ideas early on with real-life customers. In order to mitigate that, students will learn how to get out of the building and search for the real pain points and unmet needs of customers. Only with these can the entrepreneur find a proper solution and establish a suitable business model.

Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself.

Kursgebühren
Kostenlos
Zeitachse
Ca.1months
Niveau
Fortgeschrittene
Vorteile

Rich Learning Content

Interactive Quizzes

Taught by Industry Pros

Self-Paced Learning

Student Support Community

Begib' dich auf den Weg des Erfolgs

Dieser kostenlose Kurs ist der erste Schritt auf dem Weg zu einer neuen Karriere mit dem Digital Marketing Nanodegree Programm.

Kostenlose Kurse

Wie man ein Start-up aufbaut

Erweitere deine Fähigkeiten und Karriere durch innovatives und unabhängiges Lernen.

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Tutoren

Steve Blank
Steve Blank

Tutor

Kathleen Mullaney
Kathleen Mullaney

Tutor

Voraussetzungen

This class involves no programming. The characteristics of a budding entrepreneur: passion, tenacity, and a willingness to work hard, are essential.

We also recommend you join the class with at least a rough idea of a business model for a startup you would like to work on throughout this class.

Detaillierte technische Voraussetzungen

Was spricht für diesen Kurs?

You will learn the business skills it takes to bring your idea from conception to market. These include:

  • Actively listening and engaging your customers to find out what exactly they want in your product and how you should deliver it to them

  • Gathering, evaluating and using customer feedback to make your product, marketing, and business model stronger

  • Engaging your customers through the three phases of the customer relationship management lifecycle: get, keep, and grow

  • Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer

  • Calculating your direct and indirect costs for delivering your product

Was bekomme ich?
Instructor videos Learn by doing exercises Taught by industry professionals